In the world of cryptocurrency, security and ease of use are often seen as opposing forces. However, the collaboration between Ballet, a provider of secure cold storage solutions, and Changelly, a leading crypto exchange API platform, challenges this notion. By integrating Changelly's exchange API directly into its mobile app, Ballet has empowered its users to swap thousands of cryptocurrencies securely without leaving the non-custodial environment of their wallet.
This partnership, established in 2020, has led to remarkable growth for Ballet. Key performance indicators have seen significant improvements, including a doubling of transaction volume, a 21% increase in monthly active users (MAU), and a 166% rise in average order value (AOV). Today, Changelly supports 40% of all swap activities within the Ballet app, demonstrating both technical reliability and strong user trust.
Key Achievements Since Integration
Doubled Transaction Volume
Since integrating Changelly's Exchange API, Ballet has witnessed a 100% increase in the number of transactions completed within its application. This growth reflects higher user engagement and a greater willingness to trade, thanks to a more practical and seamless product experience.
Rather than requiring users to transfer funds to external centralized exchanges, Ballet now enables value exchange directly within the wallet interface. This bridges the gap between asset storage and asset utility, making the overall user experience more cohesive and convenient.
"Changelly supports thousands of trading pairs, meeting the needs of the majority of Ballet users. Its trading services are fast, stable, and backed by a professional compliance team, ensuring secure transactions."
— Bobby Lee, CEO of Ballet
166% Growth in Average Order Value
User confidence in the in-app exchange experience has driven a 166% increase in weekly average order value. Although this growth has stabilized in recent months, AOV remains consistently high—a sign of lasting trust and ongoing user engagement within a secure cold storage product.
This sustained activity indicates that users are not only storing assets safely but are also actively using them within the same ecosystem.
40% of Swaps Powered by Changelly
Today, 4 out of every 10 swaps initiated in the Ballet app are executed through the Changelly API. This high adoption rate is a testament to Changelly’s reliability, competitive pricing, low latency, and regulatory transparency.
Users continue to choose Changelly for its efficient service and consistent performance, which align perfectly with Ballet’s commitment to security and simplicity.
"Ballet has built a unique and accessible cold storage solution, and we are proud to support this experience with seamless and reliable in-app exchange. The success of this partnership lies in the long-term alignment of product values, user expectations, and execution. The growth we've witnessed together proves that secure self-custody and active engagement can go hand in hand."
— Zifa Mae, Head of Product at Changelly
From Cold Storage to Active Utility
The collaboration between Ballet and Changelly demonstrates that security and usability are not mutually exclusive. By combining Ballet's hardware-based security model with Changelly's robust trading infrastructure, users gain access to a platform that supports both long-term storage and on-demand trading within a single, seamless workflow.
This integration enhances the practical utility of cold storage wallets, offering users peace of mind along with functional flexibility.
Conclusion: Built to Last, Designed for Trust
Since 2020, the integration between Ballet and Changelly has evolved from a standalone feature into a core component of the user experience. This partnership highlights how a well-executed embedded exchange solution can drive genuine user engagement without compromising security or control.
For Ballet, the Changelly API has not only added functionality but also enabled global scalability, reduced user churn, and transformed a passive storage interface into an active, high-conversion product.
"Changelly provides smooth exchange services that meet the needs of the vast majority of users worldwide."
— Bobby Lee, CEO of Ballet
As the cryptocurrency ecosystem matures, user expectations continue to rise. The partnership between Ballet and Changelly serves as a compelling case study in how secure infrastructure, user-centered design, and long-term collaboration can create lasting value.
Frequently Asked Questions
What is Ballet?
Ballet is a U.S.-based company that provides physical and software-based cold storage cryptocurrency wallets. Their products are designed to be easy to use, non-custodial, and secure, making them suitable for both beginners and experienced users.
How does Changelly’s API enhance Ballet’s offering?
Changelly’s crypto exchange API allows Ballet users to swap cryptocurrencies directly within the Ballet app. This eliminates the need to transfer funds to external exchanges, enhancing convenience and security within a self-custody framework.
Is the exchange service inside Ballet secure?
Yes. The integration with Changelly is non-custodial, meaning users retain control of their private keys. Changelly also operates in compliance with applicable regulations and employs professional compliance teams to ensure safe transactions.
What cryptocurrencies are supported?
Through Changelly, Ballet users have access to thousands of trading pairs, covering a wide range of popular and emerging cryptocurrencies.
Why are embedded exchanges becoming important in crypto wallets?
Embedded exchanges improve user experience by allowing swaps without leaving the wallet environment. This reduces friction, increases engagement, and supports broader adoption of cryptocurrencies by combining utility with security.
Can I trust third-party API integrations like Changelly?
Reputable API providers like Changelly prioritize security, speed, and regulatory compliance. When integrated by trusted platforms like Ballet, such services offer a reliable way to access liquidity and exchange capabilities without sacrificing safety.
For those interested in exploring secure trading options further, you can 👉 compare leading exchange APIs to find the best fit for your needs.