We are excited to unveil the latest collaboration between OKX and Manchester City: the 'Unseen City Collectibles Quest'. This innovative augmented reality campaign invites football fans across the United States to participate in a digital treasure hunt, blending physical exploration with digital rewards.
Scheduled to take place between July 27 and August 3, this limited edition event will be available in three major US cities: New York City, Orlando, and Columbus. Participants can discover Manchester City-themed digital collectibles hidden at iconic local landmarks using AR technology.
What Is the Unseen City Collectibles Quest?
The Unseen City Collectibles Quest is an augmented reality experience designed to engage football fans through interactive digital exploration. Using their mobile devices, participants can locate and collect unique digital items tied to Manchester City’s pre-season tour.
This initiative is part of a broader effort to merge Web3 innovation with real-world experiences, offering fans new ways to connect with their favorite football club. Successful participants who collect all four digital items in their city become eligible to win prizes including match tickets and official merchandise.
Why Augmented Reality?
Augmented reality offers a dynamic way to bridge digital and physical experiences. By overlaying digital content onto real-world settings, AR creates immersive opportunities for storytelling, brand engagement, and community interaction.
For football clubs like Manchester City, AR campaigns provide a modern tool for global fan outreach. They allow supporters who may not attend live matches to participate in club-related activities, fostering a deeper sense of belonging and excitement.
Participation and Accessibility
The quest is open to all residents and visitors within the three host cities during the campaign period. No prior experience with digital assets or Web3 technology is required—participants only need a compatible smartphone and the willingness to explore.
To join the adventure, users can access the campaign exclusively through the OKX Wallet. This approach ensures a secure and user-friendly experience while introducing new audiences to digital collectibles in an accessible manner.
👉 Explore the official campaign details
Previous Success and fan Response
This is not the first collaboration between OKX and Manchester City. Previous digital campaigns, including the 'Unseen City' Shirt NFT drops, achieved significant traction with over 117,000 mints collectively. These initiatives successfully introduced new users to the OKX ecosystem while strengthening fan engagement.
The club’s willingness to embrace emerging technologies highlights its commitment to innovation and global community building. Such campaigns demonstrate how sports organizations can use technology to create memorable, inclusive fan experiences.
Frequently Asked Questions
What is the Unseen City Collectibles Quest?
It is an augmented reality treasure hunt where participants in New York, Orlando, and Columbus can find digital collectibles linked to Manchester City. Those who collect all four items become eligible to win prizes.
Do I need to pay to participate?
No, the campaign is free to join. There is no cost or payment required to participate in the treasure hunt or to claim digital collectibles.
What devices are supported?
The experience is accessible via most modern smartphones through the OKX Wallet. Users should ensure their device supports AR functionality for the best experience.
What can I win?
Participants who collect all four digital items in their city stand a chance to win match tickets, official merchandise, and other Manchester City-related rewards.
Is this available outside the US?
This particular campaign is limited to three US cities. However, OKX and Manchester City frequently launch global digital initiatives—fans worldwide are encouraged to follow official channels for future opportunities.
Are digital collectibles the same as NFTs?
In this context, yes. The digital collectibles are tokenized assets, often referred to as NFTs (Non-Fungible Tokens), which represent unique digital items tied to the campaign.
The Role of Web3 in Sports Engagement
Web3 technologies—including blockchain, NFTs, and AR—are reshaping how sports teams interact with fans. These tools enable new forms of participation, ownership, and community building beyond traditional geographic and physical limitations.
For Manchester City, partnering with a Web3 leader like OKX allows the club to offer cutting-edge experiences while maintaining a focus on security and user accessibility. Such collaborations reflect a growing trend in sports toward digitized fan engagement.
Looking Ahead
The Unseen City Collectibles Quest represents more than a one-time event—it is part of a broader vision for the future of fandom. As technology evolves, so too will the ways in which supporters engage with the teams they love.
OKX remains committed to driving innovation in the digital asset space while ensuring safe, rewarding, and inclusive experiences for users around the world.